​Green Group

external image c.gif

external image c.gif
Draft Saved at 12:10 pm
external image c.gif








Normal







Link
File
Widget
Table




Preview
(Kevin, Candice, Lani, Pooneh, Elena)

Major Topic: Luxury Lifestyles

Sub Topics:
  • IPAD
  • Classes of RV's
  • Use of massage on animals
  • World Famous Cupcakes
  • World Famous Whiskey

Possible Industries connecting the above sub topics:
  • Entertainment
  • Tourism
  • Advertising (internet, tv, newsprint)
  • Sales/Marketing
  • Travel
  • Technology


Overview:
By looking at these topics, we have identified that they are all WANTS as opposed to NEEDS. We understand that everyone identifies their wants and needs differently but for the purpose of this presentation we have classified them as luxuries.

Through our research we have discovered that baby boomer generation has a huge impact on luxury spending. As this generation ages and begins to earn additional disposable income, they will also be more willing to spend money on disposable entertainments and trivial luxuries such as buying world famous whiskey, world famous cupcakes, motorhomes (top of the line RV's), enjoying a massage for themselves and their four leggeg friends and surfing the internet and watching their show on their customize IPAD.

Each sub topics are summarized below and linked to each other sub topic through industries identified above. You will also find a video and audio information and job postings and or related jobs attached to each sub topics.

=================================================================================================================================


IPAD (Applications only for IPAD that are useless)​
ipad Features:

All of the built-in apps on iPad were designed from the ground up to take advantage of the large Multi-Touch screen and advanced capabilities of iPad. And they work in any orientation. So you can do things with these apps that you can’t do on any other device.

Safari

iPad is the best way to experience the web. View whole pages in portrait or landscape on the large Multi-Touch screen. And let your fingers do the surfing. Learn more

Mail

There’s nothing like the Mail app on iPad. With a split-screen view and expansive onscreen keyboard, it lets you see and touch your email in ways you never could before. Learn more

Photos

A vivid LED-backlit IPS display makes viewing photos on iPad extraordinary. Open albums with a tap. Flip through your pictures one by one. Or play a slideshow and share your photos. Learn more

Videos

The 9.7-inch high-resolution screen makes iPad perfect for watching HD movies, TV shows, podcasts, music videos, and more. Learn more
external image overview_youtube_20100225.jpg

YouTube

With the YouTube app designed specifically for iPad, videos are even easier to find. And on the amazing iPad display, they’re more fun to watch. Especially in HD. Learn more

iPod

Reach out and touch your songs. View your album art full-size. iPad makes music look as good as it sounds. Learn more

iTunes

Millions of songs, thousands of movies and TV shows, and so much more. Browsing and buying are just a tap away. Learn more
external image overview_appstore_20100225.jpg

App Store

You’ll find more than 200,000 apps on the App Store, and iPad can run almost all of them. Including everything from games to productivity apps. Learn more
external image overview_ibooks_20100621.jpg

iBooks

Reading is a joy on iPad. Text looks crisp and bright. Pages turn with a flick. And you can buy new books from the iBookstore. Just download the free iBooks app to get started.1 Learn more
external image overview_maps_20100225.jpg

Maps

See more of the world with iPad. Find locations easier than ever with street view, satellite view, or new terrain view — all using Google services. Learn more

Notes

With its large display and onscreen keyboard, iPad makes it easy to jot down quick notes and keep important information on hand. You can even email yourself reminders. Learn more

Calendar

Work, home, and everything in between. Your schedules are easy to read and easy to manage on iPad — even all at once. Learn more
I

Contacts

With Contacts on iPad, you can see much more than just names and numbers. And you can do more with them, too. Learn more

Home Screen

With just one press of the Home button, you have access to every app on your iPad. Learn more

Spotlight Search

No matter what you’re looking for, Spotlight Search can help you find it. Learn more

Accessibility

Universal access is built into iPad. So right out of the box, Apple makes it easy for people with disabilities to enjoy all that iPad has to offer. Learn more

iWork

The iWork productivity applications that you know and love on the Mac — Keynote, Pages, and Numbers — have been completely redesigned for iPad.2 So you can create great-looking presentations, documents, and spreadsheets. All using just your fingers. And while they’re easy to use, they’re also the most powerful productivity apps ever built for a mobile device.
external image overview_keynote_20100225.jpg

Keynote

Create a presentation with custom graphic styles, elegantly designed themes, stunning animations and effects, and powerful new features designed just for iPad. Learn more

Pages

Pages has everything you need to put your words into beautiful documents. Including Apple-designed templates and easy-to-use formatting tools. Learn more
external image overview_numbers_20100225.jpg

Numbers

Numbers includes over 250 easy-to-use functions, an intelligent keyboard, flexible tables, and eye-catching charts. So you can create compelling spreadsheets in just a few taps. Learn more
Safari

LMI Link for ipad:

1. Video & Audio:

http://www.300cforums.com/forums/car-audio-alarms-navigation/82407-ipad-300c.html
http://entrepreneuripadusers.podomatic.com/player/web/2010-04-26T15_29_16-07_00

2. ​Job posting:
http://vancouver.en.craigslist.ca/van/sls/1861755355.html


================================================================================================================================

RV's (Classes of RV's)


TYPES OF RVs

Recreational Vehicles combine transportation and temporary living accommodations for travel, recreation and camping. RVs cover a wide range of interests and budgets. At one end of the spectrum, there are folding camping trailers that sell for a few thousand dollars while at the other end you can find luxurious motorhomes that feature all the comforts of home and come with a pricetag to match.
Before you buy or rent an RV, it pays to gain a basic understanding of how RVs are categorized. The RV world is generally divided into two broad categories: motorized RVs and towable RVs. Motorized RVs combine a motor vehicle chassis and living quarters in single unit. Under motorized RVs, you'll find class A, class B, and class C motorhomes. Towable RVs are designed to be towed by a car, van, SUV, or pickup truck, but are small enough so as not to require a special highway movement permit. Under towable RVs, the accepted sub-categories are travel trailers, folding camping trailers, fifth wheels, and truck campers.

Motorized

RVs

Class A
Class A
Class A motorhomes are generally the top dogs of the RV world. Units range in weight from 15,000 to 30,000 pounds and stretch from 30 to 40 feet in length. Describing them as "motorhomes" is no exaggeration. Class A units come with almost every creature comfort you would expect in a home, minus the front lawn. They are frequently constructed on custom undercarriages or on a 3-10 ton truck chassis. Many Class A motorhomes also feature an automatic slideout. At the touch of a button, motorhome owners can extend a portion of their RV's exterior wall outward to expand their living space. Class A motorhomes usually provide cooking facilities, a refrigerator, heating, air conditioning, a self-contained toilet, water tanks (fresh water, grey water, black water), faucets, sinks, a LP (propane) gas supply, a separate 100-125 volt electrical system, and a full array of appliances and entertainment features. They can sleep up to eight people, depending on the model and the floor plan. Of course, all those features don't come cheap. Even low-priced models often top $100,000, and the upper end of the price range approaches $500,000.
Class B
Class B
Class B motorhomes, also commonly known as van conversions, are the smallest fully enclosed motorhomes. They are constructed on a van chassis with elevated roof lines but no modifications to the length or width of the original chassis. Class B motorhomes generally weigh 6,000 to 8,000 pounds and are 17 to 19 feet in length. Although living space is limited, Class B motorhomes receive high marks for economy, versatility, and handling. When not RVing, many Class B owners make use of their units as family vehicles. Class B motorhomes usually provide cooking facilities, a refrigerator or an ice box, heating, a self-contained toilet, a fresh water tank, a waste water tank, a faucet, a sink, convertible/folding beds, a LP (propane) gas supply, and 110 VAC and 12VDC electrical outlets. Class B motorhomes can sleep from two to four people depending on the model. Prices range from $40,000 to above $100,000.
Class C
Class C
Class C motorhomes, sometimes referred to as mini-motorhomes, are scaled-down versions of Class A motorhomes. They range in weight from 10,000 to 12,000 pounds and stretch from 20 feet to 31 feet in length. Class C motorhomes are generally constructed on a larger van chassis. The driver compartment is similar to a van, with a large box in the back. Class C motorhomes usually come with a sleeping bunk above the cab, in addition to a bedroom in the rear of the unit. Like their Class A big brothers, many Class C units feature a slideout to quickly extend the motorhome's living space. Class C units usually provide cooking facilities, a refrigerator, heating, air conditioning, a self-contained toilet, water tanks (fresh water, grey water, black water), faucets, sinks, a LP (propane) gas supply, a separate 100-125 volt electrical system, and a full array of appliances and entertainment features. Class C motorhomes can sleep up to ten people depending on the model and the floor plan. Prices range from $50,000 to around
Towable RVs
Travel Trailer
Travel Trailer
Travel trailers come in a variety of sizes, ranging from a small bedroom on wheels to the equivalent of a Class A motorhome without the engine and transmission. Travel trailers may be as small as 10-feet long or as big as 35-feet long. Many feature a slideout to quickly extend the unit's living space. Travel trailers must be pulled by a separate tow vehicle. For most travel trailers, tow vehicles must be equipped with a load distributing hitch and other special devices designed to control the sway of the trailer. Nonetheless, most full-size sedans, vans, SUVs, and pickup trucks are up to the job. Moreover, manufacturers have been introducing lighter weight models in recent years to reduce the burden of towing. Travel trailers usually provide cooking facilities, a refrigerator, heating, air conditioning, a self-contained toilet, a shower, water tanks (fresh water, grey water, black water), faucets, sinks, a LP (propane) gas supply, and a separate 100-125 volt electrical system. They can sleep up to eight people depending on the model and floor plan. Prices range from $10,000 to $100,000.
Folding Camping Trailer
Folding Camping Trailer
Folding camping trailers are the least expensive RV. Also commonly referred to as tent trailers or pop-up trailers, folding camping trailers are designed from the ground up to be lightweight and inexpensive while providing many of the conveniences found in a basic travel trailer. Because of their relatively small size, folding camping trailers can easily be towed by a typical mid-size car, and even compact cars in some cases. A folding camping trailer can be thought of as a large, expandable tent built on a trailer. Most modern models incorporate a rigid roof and a lift system to expedite setup. Because the sides collapse for towing and storage, the units take up very little space when not in use. Folding camping trailers usually provide cooking facilities, a refrigerator or an ice box, heating, a fresh water tank, a waste water tank, a faucet, a sink, convertible/pull-out beds, a LP (propane) gas supply, and a separate 100-125 volt electrical system. They can sleep up to six people depending on the model and the floor plan. Prices begin at around $4,000 and can go as high as $25,000.
Fifth Wheel
Fifth Wheel
Fifth-wheel trailers are similar to larger travel trailers, but they have an extension on the front of the box that extends over the tow vehicle and a horizontal plate that looks like a wheel (hence the name "fifth wheel") that rests on the tow vehicle for support. This hitch arrangement requires special equipment on the tow vehicle. Typically, full-size pickup trucks serve as tow vehicles for fifth wheels and are outfitted with a fifth-wheel hitch (also known as a gooseneck hitch). The hitch arrangement makes towing easier by placing the trailer load in the center of the tow vehicle instead of behind it. The extension on the front of the box also serves as a bedroom in most fifth wheels. Still more living space is afforded by slideouts that come as a standard feature of many fifth wheels. Fifth-wheel trailers usually provide cooking facilities, a refrigerator, heating, air conditioning, a self-contained toilet, a shower, water tanks (fresh water, grey water, black water), faucets, sinks, a LP (propane) gas supply, and a separate 100-125 volt electrical system. They can sleep up to six people depending on the model and the floor plan. Prices range from $15,000 to $150,000.
Truck Camper
Truck Camper
Truck campers, sometimes referred to as pickup campers or slide-on campers, consist of a camper body loaded onto the bed of a standard pickup truck. Usually the tailgate of the pickup is removed and the camper unit is clamped to the truck. Because truck campers can be loaded and unloaded with relative ease, they are popular among weekend RVers. Truck campers usually provide cooking facilities, a refrigerator or an ice box, heating, air conditioning, a self-contained toilet, a fresh water tank, a waste water tank, a faucet, a sink, a LP (propane) gas supply, and a separate 100-125 volt electrical system. They can sleep from two to six people depending on the model. Prices range from $5,000 to $30,000.

THE ADVANTAGES AND DISADVANTAGES OF CLASS 'C' AND CLASS 'A' RVs

A lot of people ask what is the difference between a Class 'C' and a Class 'A'. Let me first start by telling you that Class A's are typically more money than a Class C. However, both have their advantages and disadvantages, for example the Class A's seem to have more storage than the average Class C, but the Class C is usually easier to store given the sizes typically max out at 31ft.
Then you have your super C's but, we wont get into that now. Also, just to point out the obvious, the Class A's are flat a front-end, like buses and Class C's have Van front-ends with overhead cabs in them ( beds or entertainment units ).
Class A advantages: They sit higher for better viewing of the road ahead. Class A's usually have higher ceilings inside for more space. The average Class A typically has a better turning radius than a Class C's. Most A's can tow more than the average Class C. This could mean the difference between someone buying a C or A because, they might have to tow a large vehicle or boat behind them. A's tow around 5,000-8,000 lbs while C's tow around 3,500-5,000lbs. The Class A RV, can also give a person more room because, they have bigger slide-outs on them which can open the unit up a lot when they arrive to their destination. Don't forget that most of the A's come with a lot more bells and whistles like, leveling jacks, flat screen TV's, bigger motors, more holding capacity on tanks, more luxuries in general.
Class A RV disadvantages: The Class A can cost substantially more than a Class C. The sizes may come a lot bigger but, that can be a down fall, due to the fact that most campgrounds and RV parks only accommodate certain sizes. This can limit an RVer's choices on where they want or can stay. Also, Class A's can cost more to buy, insure and maintain ( check with your insurer and local RV service shop ).

Class C advantages: They sit lower to the ground which can make some people feel more comfortable. They are easier to store if one is limited on the space they have to store it. Class C's cost less which is perfect if someone is just looking to get into their first RV. This type of RV is family friendly because, most Class C's have more sleeping in them. Given the fact that they have the overhead bed, and nowadays can contain bunk beds ( FYI so can some A's ).
Class C disadvantages: This type of RV can come with a lot less amenities such as, no leveling jacks, smaller holding capacity on the tanks ( which could mean having to fill up more often ). Don't forget some Class C's can't tow very much. The cab area for the driver is a lot smaller given the type of front-end on the vehicle.
All in all, do your research if your considering either type RV. This is just to give someone an idea as far as differences between the two types of Motor Homes. What ever you decide on don't over analyze your decision, most people trade-in their RV's every 2 years. So don't be surprised if you upgrade or even downgrade.

Public market research reports about «Recreational vehicle», July 2010

http://www.reportlinker.com/report/best/keywords/Recreational%20vehicle?gclid=CL3S9eOK_aICFQkXawodwSiQig

LMI Links:

Due to the baby boomer generation has a huge impact on luxury spending, they are willing to spend more money and enjoy their RV lifestyle. My topic is linked with other topics through advertising, sales & marketing and technology industries.

Video Links:

RVers talk about their full-time RV lifestyle
http://www.youtube.com/watch?v=9gF5bzQjJ-U

Airstream Interstate Dodge Sprinter Luxury Motorhome RV
http://www.youtube.com/watch?v=_4ZLF7NVoe4


Related jobs & trainings:

Automotive - Engineers, Mechanics, Audio Designers ...
Advertising - Graphic Designers, Web Designers...
Sales & Marketing - Sales Agents, Business Developer...
Automotive Franchise Opportunities - http://www.franchisedirect.ca/automotive-franchises-0444/
Automotive Training Centre http://www.autotrainingcentre.com/automechanic-auto-body-school-surrey/index.php?gclid=CJzAuNPY8aICFSL6iAod_iofig

Current Job Postings:
Automotive Service Mechanic - Full time @ $26.45/hour. High School graduation and have 3-5 years' of experience
http://www.careerbuilder.ca/CA/JobSeeker/Jobs/JobDetails.aspx?ipath=EXIND&siteid=cbindeed&Job_DID=J3I2886L3ZS7GR9Q47Z

Vehicle Designer Engineer (Mobile Services Vehicles) - Lower Mainland BC, Full time. Degree/Diploma with 3 years' of experience.
[[http://careers2.hiredesk.net/viewjobs/JobDetail.asp?Comp=Searchwest&sPERS_ID=&TP_ID=1&JB_ID=&PROJ_ID={04C4AA35-B5EA-43A2-BD7B-5216B82A26A8}&LAN=en-US&BackUrl=ViewJobs/Default.asp]]



===============================================================================================================================


HEALING TOUCH (Use of Massage on Animals)


Massage Therapy for Animals
external image dogrelax.jpg

Massage is a touch technique used to maintain and improve physical and mental health. It has been practiced for thousands of years on people. In more recent years, people have realized how beneficial massage can be for animals. Massage can help prevent injuries and aid the body with healing. Animal massage causes your pet's body to release endorphins, which are the natural chemical that relieves pain and makes your pet feel good. Massage can strengthen the bond between you and your pet.
Massage can help your pet's physical and mental health by:
  • Increasing their circulation and helping eliminate toxins and wastes from their bodies.
  • Improving their joint flexibility and muscle tone, which can be very beneficial to older animals, those with active lives such as performance animals. Massage is very popular with agility dogs and sport horses.
  • Improving the condition of their skin, coat, gums, and teeth.
  • Improving their attitude and ability to focus, which can affect behavior, training, and performance.

Massage therapy for animals can help with behavior and temperament problems by:
  • Gaining their trust through the act of being touched.
  • Calming down a nervous or hyper pet.
  • Helping a shy or submissive pet feel more secure.
  • Relaxing an aggressive or dominant pet.

Massage can help pets that are recovering from injuries or have chronic conditions by:
  • Enabling atrophying muscles to work the way they are supposed to.
  • Reducing the recovery time from soft tissue injuries.
  • Providing relief from muscle soreness and spasms.
  • Relieving pain and discomfort associated with conditions such as arthritis and hip dysplasia. I use basic and advanced techniques with my 16 year old dog that has arthritis, pictured here in many of the photos.

Some precautions with massage therapy for animals

  • If your animal is acting injured or ill, you should consult with a vet for a proper diagnosis to make sure massage is appropriate.
  • If your animal has been diagnosed with a serious illness or injury, you should consult with a vet prior to having a massage to make sure it will be beneficial and not detrimental.
  • Only apply light massage to areas such as recent sprains, fractures, torn muscles and ligaments, ruptured disks, or enlarged lymph glands, if approved by a vet.
  • Do not massage areas that are swollen, cold, or hot without diagnosis. Do not massage hot spots, tumors, infected areas, cuts and abrasions, surgical incisions, or any area where your animal shows signs of discomfort or pain. Bones are not massaged as this can cause your animal discomfort.
  • Never massage an animal that has low blood pressure, fever, poisoning, severe trauma, severe debilitation, in shock, heat stroke, a leg where there may be circulatory problem due to thrombosis (blood clots), or an injury or illness not diagnosed by a vet.

Massage technique to help calm your dog

You can use friction massage (as seen in above photo), also called palpation, by taking the balls of your fingers and moving them in a circular pattern. Most dogs love to have their arm pits massaged. Just reach way up there with your fingers and move them in a circular motion. Adjust the pressure as needed. This can relax a dog if they are at the vet, groomer, etc. If you see their head drop, eyes soften, or they "chew" (stick their tongue out slightly and smack their lips so to speak), you are doing a great job.

How can I learn more about massage therapy for animals?

Massage therapy has helped many pets but with any new therapy, you should monitor your pet. If your pet is on any medication, has a specific health condition or injury, or you have any concerns, you can check with your vet prior to offering massage. Please see the disclaimer. If you are concerned after your pet receives massage therapy for animals, consult your vet.
  • external image dogleg.jpg
LMI link:

My topic is linked with the other topics through advertising, sales & marketing, entertainment, tourism and technology Industries. Pet industry is growing and massage therapy for animals in particular is becoming a trend not just for the baby boomer generation but for everyone who owns a pet. One way to boost a pet business is through good advertising. Sales & Marketing also plays a big role in enticing consumers to spend on luxury items. Some pet owners travel with their pets and therefore enhance the travel and tourism industry.

Video & Audio links:

http://www.youtube.com/watch?v=YxKCpBXofiM&feature=related

http://wjbc.com/portals/BLO/WJBCAM/WebReady/Media/00006_02-08-Megan-Ayrault.mp3

Related jobs:

Massage therapist, veterinarian, pet groomers & trainers, pet store owners, graphic/art designer for advertising,salespeople, marketing jobs.

("Massage Therapy for Animals" information taken from the following website: http://www.pet-health-advisor.com/massagetherapyforanimals.html)



==============================================================================================================================


World Famous Cupcakes


Cupcakes are affordable luxury not only for rich and famous but for everyone. This affordable luxury seems to be very much in fashion.
Cupcake fever has been very inspiring for entrepreneurs.

Cupcakes is a fairly new trend that began locally in New York and Los Angeles. The trend went nationally and then internationally. Innovators such as Magnolia Bakery who began this trend as well as those who followed them took advantage of this economic bubble.

Seems like everyone knows where the most famous cupcakes are. I found too many websites on Magnolia Bakery in NYC which is one of the innovators of cupcake business, . You can even find them in wikipedia. They have huge line-ups every day. They sell 5000 cupcakes per day!

ChetanMagnolia Bakery Opens First Overseas Location in Dubai

Feb 3, 2010
contract/photos/stylus/124511-magnolialogoLG.jpg
contract/photos/stylus/124511-magnolialogoLG.jpg
New York-based Magnolia Bakery announced yesterday (Feb. 2) the grand opening of its Dubai annex, its first location outside of the United States. Through an exclusive territorial license agreement, the new bakery, designed by Bromley Caldari and located in the Bloomingdale's Home store within The Dubai Mall, will be managed and operated by Al Tayer Insignia, the luxury retail company of Al Tayer Group.

Featuring their signature vintage design, the new Magnolia Bakery in Dubai will measure about 885 sq. ft. and will offer freshly baked, old-fashioned desserts. In the months to come, they will also introduce a full line of merchandise items, including T-shirts, aprons and cookbooks. Magnolia Bakery prides itself on tradition and quality and is committed to satisfying loyal patrons while maintaining the integrity of the brand. The Dubai location marks the fourth Magnolia Bakery to date, preceding soon-to-open locations in Manhattan's Grand Central Terminal in late February 2010 and in Los Angeles in April 2010.

--Nielsen Business Media

Globalization and LMI


The above article highlights the importance of globalization as one of the LMI trends in this century.
Magnolia has been doing so good and they are having new branches not only nationally but also internationally!

Advertising

What luxury needs is advertising.
advertising is what connects all our luxury topics. Businesses do not only want to target the wealthy people only. They advertise in different, creative and persuasive ways through traditional and new media to target everyday people.
Even though luxuries are expensive they still need to reach a broad audience. Rich people may individually buy more, but most of sales comes from everyday people spending money on luxury occasionally.
Therefore media that only reaches rich people is of little advantage. And that's why we see alot of advertising for all our luxury topics.

Cupcakes and Technology

Check out the various kinds of cupcakes delivered by cupcake websites such as the one below.
The variety is awesome! Cupcakes for all occasions (weddings, birthdays, graduation parties etc)

Cupcake Factory
http://www.cupcakefactory.ca/order.html
Order Online
Please read instructions:
  • ADD Delivery City to shopping cart. Pickup is FREE!
  • To complete payment click on "View Shopping Cart".
  • You DO NOT need to register for Paypal to purchase.
    On the left side under "GUEST CHECKOUT" click on "Continue".
  • You will be sent an invoice for catering & special order items.
Please email us any special instructions; delivery address & time, any message on cake or card etc

Photos of Wedding Cupcake, Caterpiller Birthday Cake, Cupcake Cones, Birthday Number Cakes & Graduation Cupcake
external image tower10.pngexternal image caterpilar%20cupcake%20cake.jpgexternal image cupcake%20cone3.JPGexternal image cupcake%20cake%20number.pngexternal image Graduation_Cup-caps.jpg



A Renaissance For Cupcakes?

September 13, 2009

Listen to the Story

All Things Considered
[4 min 6 sec]

CorrectionIn the discussion about cupcakes, a reference was made to the coffee shop Peet's being an imitator of Starbucks. Starbucks actually came after Peet's. Peet's was founded in 1966 and Starbucks was founded in 1971.
text size A A ASeptember 13, 2009
Cupcake stores are popping up across the county. One expert says it's a classic economic bubble — with a sweet topping. Producer Selena Simmons Duffin talks cupcakes with host Guy Raz.

Copyright © 2009 National Public Radio®. For personal, noncommercial use only. See Terms of Use. For other uses, prior permission required.
GUY RAZ, host:
If Evan Ratliff has a weakness for gluten-free pizza, he might want to try:
Ms. BRITTANY FRICK (Executive Pastry Chef, Red Velvet Cupcakery): The vegan, the gluten-free cupcake, and it has crystallized violets on top. So everything's completely natural. We use organic sugar. It's really delicious. I am a huge fan of the frosting.
RAZ: That's Brittany Frick. She is one of the pastry chefs at the Red Velvet Cupcakery. It opened a few months ago about three blocks away from NPR headquarters here in Washington. Now, Red Velvet is one of six - six - cupcake bakeries that have opened up in this city over the past 18 months alone, and there are more to come, and Washington is pretty late to the game.
New York and L.A. have had them for years, but it turns out there's a nationwide cupcake boom underway, with new bakeries opening up from Arizona to Connecticut. Anyway, we were wondering what was causing the cupcake proliferation. So we sent out our producer Selena Simmons Duffin to investigate. And Selena has brought back her scientific, empirical findings, and is with me in the studio.
Selena, you seem a little jumpy there.
SELENA SIMMONS DUFFIN: Yeah, I've consumed so much sugar in the past few days. I think I've eaten about a dozen cupcakes.
RAZ: That's pretty disgusting.
(Soundbite of laughter)
Anyway, what is going on with all these cupcake shops?
DUFFIN: Well, it turns out there's an economic theory behind the cupcake boom. I called up Daniel Gross. He wrote about it in Slate, and he called it a classic economic bubble. So here's what he said.
Mr. DANIEL GROSS (Writer, Slate): Like most trends, it started almost simultaneously in Los Angeles and New York. So this is what typically happens. A chain gets started one place, it proliferates the local area, and then it quickly tries to go national.
DUFFIN: So the start of the bubble was in the big cities, like you might remember a couple years ago, when Sarah Jessica Parker's character in "Sex and the City" got a cupcake at Magnolia Bakery, and then that same shop showed up in a digital short from "Saturday Night Live" with Andy Samberg.
(Soundbite of television program, "Saturday Night Live")
Mr. ANDY SAMBERG (Comedian): (As character) (Rapping) (Unintelligible). I told that I'm crazy for the cupcakes…
DUFFIN: So Dan Gross says the popularity of shops like Magnolia inspired a bunch of other stores, and that's what started the cupcake bubble.
RAZ: Okay. So where in this bubble cycle are we now?
DUFFIN: Well, Warren Buffett has a great way of breaking down the cycle. He says there are three I's: the innovators, the imitators and the idiots.
RAZ: And the icing.
DUFFIN: Ganache in this case, fancy cupcakes. So the places like Magnolia Bakery in New York, and later, Georgetown Cupcakes here in D.C., those are the innovators.
RAZ: They're the first ones to come in.
DUFFIN: Right, the first ones. And they're doing really well right now. Here's Georgetown Cupcake owner Sophie LaMontagne.
Ms. SOPHIE LaMONTAGNE (Owner, Georgetown Cupcake): We really didn't think that we were going to be this busy. Now on Saturdays, we bake, like, 5,000 cupcakes a day, which is more than we ever thought in our wildest dreams.
RAZ: They're baking 5,000 cupcakes a day?
DUFFIN: Five thousand a day. So obviously, this kind of success has inspired some attention, and imitators are starting to move in. And that's the stage we're in now. So what's next is the idiot stage, when companies try to expand way too much, way too quickly. And Dan Gross compared this to what happened with Starbucks.
Mr. GROSS: It encouraged a lot of other coffee companies, you know, the Peet's, the Caribou Coffees of the world, all these other chains and these homegrown ones. They built too many, and they can't all make money. So they're shutting some of them down now. [POST-BROADCAST CORRECTION: Starbucks actually came after Peet's. Peet's was founded in 1966 and Starbucks was founded in 1971.]
RAZ: All right. But there's no giant sort of Starbucks of cupcakes. There's no one, single, national brand.
DUFFIN: No, no, there's not. But it's not the brand so much as it is the concept. You know, in this case it was boutiques that make going out for a fancy cupcake an event.
RAZ: And I mean, the cupcake costs about $4. I mean, it's not cheap.
DUFFIN: No, but people can, you know, say it's an affordable luxury in a recession.
RAZ: All right. So Selena, what happens now? Should I sell my stocks in cupcake companies?
DUFFIN: Not quite yet. You might want to hold onto them a little bit longer. Here's what Dan Gross had to say.
Mr. GROSS: There are many, many places in the U.S. that don't have stand-alone cupcake companies, where people think they can make a go of it. So I don't think we're near the end yet.
RAZ: So there are still cupcake opportunities, right?
DUFFIN: Right. The glory days are not yet done.
RAZ: Well, that's our producer, Selena Simmons Duffin. Thanks for investigating and reporting back to us.
DUFFIN: It was delicious. Thank you.
Copyright © 2009 National Public Radio®. All rights reserved. No quotes from the materials contained herein may be used in any media without attribution to National Public Radio. This transcript is provided for personal, noncommercial use only, pursuant to our Terms of Use. Any other use requires NPR's prior permission. Visit our permissions page for further information.
NPR transcripts are created on a rush deadline by a contractor for NPR, and accuracy and availability may vary. This text may not be in its final form and may be updated or revised in the future. Please be aware that the authoritative record of NPR's programming is the audio.

Symbol of the Government of Canada
Symbol of the Government of Canada
external image lffl.png

Job Number: 5120864
Title: Cake decorator (NOC: 6252)
Terms of Employment: Permanent, Part Time leading Full Time, Weekend, Day, Evening
Salary: To be negotiated
Anticipated Start Date: As soon as possible
Location: Lake Cowichan, British Columbia (1 vacancy)
Skill Requirements:

Education: Not applicable
Credentials (certificates, licences, memberships, courses, etc.): Not required
Experience: Experience an asset
Languages: Speak English
Work Setting: Supermarket or bakery department
Type of Equipment: Microwave oven, Moulds, Automated mixer or processor
Additional Skills: Requisition or order materials, equipment and supplies
Employer: Lake Cowichan Country Grocer
How to Apply:

Please apply for this job only in the manner specified by the employer. Failure to do so may result in your application not being properly considered for the position.
Contact Name: Sandy BourassaBy Mail: 83 Cowichan Lake Road, PO Box 1200
Lake Cowichan, British Columbia
V0R 2G0
In Person between 9:00 and 17:00:
83 Cowichan Lake Road, PO Box 1200
Lake Cowichan, British Columbia
V0R 2G0By Phone: between 9:00 and 17:00: (250) 749-6335By Fax: (250) 749-6552By E-mail: lakevillagemarket@shaw.ca
Business Profile: The Lake Cowichan Village Market is a Community Grocery Store. The new 24,000 sq foot store is open 7 days a week 8am-9pm.
Advertised until: 2010/07/25
This job advertisement has been provided by an external employer. Service Canada is not responsible for the accuracy, authenticity or reliability of the content.
Job Number: 5157635
Title: Bakery supervisor (baker + production supervisor) (NOC: 6252)
Terms of Employment: Permanent, Full Time, Day
Salary: To be negotiated
Anticipated Start Date: As soon as possible
Location: burnaby , British Columbia (1 vacancy)
Skill Requirements:

Education: Some university
Credentials (certificates, licences, memberships, courses, etc.): Baker Trade Certification
Experience: 3 years to less than 5 years
Languages: Speak English, Read English, Write English
Work Setting: Institution, Central commissary, Large volume bakery
Type of Equipment: Conventional oven, Rotary oven, Automated mixer or processor
Food Specialties: Breads and rolls, Desserts and pastries
Specific Skills: Prepare doughs and batters, Bake mixed dough and batters, Draw up production schedules, Ensure that the quality of products meets established standards, Inspect kitchen and food service areas
Additional Skills: Maintain records and inventory, Supervise baking personnel and kitchen staff, Train staff
Essential Skills: Reading text, Numeracy, Writing, Oral communication, Working with others, Critical thinking, Job task planning and organizing, Significant use of memory
Employer: Jiva Manufacturing & Distributing Inc.
How to Apply:

Please apply for this job only in the manner specified by the employer. Failure to do so may result in your application not being properly considered for the position.
By E-mail: kulwant@everlandnaturalfoods.com
Business Profile: JIVA IS A 100% CANADIAN CERTIFIED ORGANIC, KOSHER AND NATURAL FOOD MANUFACTURER SINCE 1998
Web Site: https://www.jivaorganics.bc.ca
Advertised until: 2010/08/13


=============================================================================================================================

Whiskey (World Famous Whiskey)


    • single malt whiskey
      • the most expensive whiskeys
external image 1_0604wine.jpg
© Macallan
      • Macallan Fine & Rare, 1926

      • $38,000 MSRP when released
      • The oldest and most sought-after of Macallan's revolutionary Fine & Rare Collection is sold out. But for a mere $3,300 a dram, you can experience this unique Scotch whisky at the Old Homestead Steakhouse in the Borgata Hotel Casino & Spa in Atlantic City, N.J.

      • Liquid Gold: The 10 Most Expensive Whiskies in the World

      • Apr 03, 2009 - By Joe Wertz
539Share


799diggs
19
More

whisky Liquid Gold: The 10 Most Expensive Whiskies in the World
whisky Liquid Gold: The 10 Most Expensive Whiskies in the World

      • Grain, water, a wooden barrel and a little time. Whisky is a colorful character with an ever-changing spirit. The subject of literature, culture and folklore throughout the world, finicky booze-hounds have long paid a pretty penny for bottles of the most coveted casks. Pour a finger or two and hit the jump to drink in 10 bottles of whisky that truly break the bank.
      • 10: Ladybank Single Malt: $4,700

10ladybank Liquid Gold: The 10 Most Expensive Whiskies in the World
10ladybank Liquid Gold: The 10 Most Expensive Whiskies in the World

      • Rounding out the top of the list is the Ladybank Distillery in Edinburgh, Scotland. Only 300 bottles of the rare Single Malt Scotch are bottled each year, and to obtain one — you have to become a member of the club. The price of admission? — about $4,700 a year.
      • 9: The Macallan 1947 Fine and Rare Collection: $6,800

9macallan Liquid Gold: The 10 Most Expensive Whiskies in the World
9macallan Liquid Gold: The 10 Most Expensive Whiskies in the World

      • This sherry cask Speyside scotch was bottled for Italy in 1962 before it was repackaged for Macallan’s Fine and Rare line of whiskies. The distillery used peat in its kilns because of the scarcity and high price of coal during WWII, the 1947 bottle, so this 15 year old has an earthy quality not present in modern Macallans.
      • 8: Chivas Regal Royal Salute 50 year old: $10,000

8chivas Liquid Gold: The 10 Most Expensive Whiskies in the World
8chivas Liquid Gold: The 10 Most Expensive Whiskies in the World

      • A swill special enough to be packaged for the 1953 coronation of Queen Elizabeth II, the Chivas Regal Royal Salute is a 50 year old Scotch with smoky anise and raisin flavors. Only 255 bottles were made, 10 of which were destined for America, where collectors eagerly poured out $10,000 each.
      • 7: The Macallan 1939 40 year old Fine and Rare Collection: $10,125

7macallan Liquid Gold: The 10 Most Expensive Whiskies in the World
7macallan Liquid Gold: The 10 Most Expensive Whiskies in the World

      • “Peaty and powerful,” with overtones of sweet toffee and dried fruits, Macallan’s 1939 is a 40 year old first bottled in 1979. In 2002, it was added to the distillery’s Fine and Rare line and re-bottled. It can be found today for around $10,125.
      • 6: Glenfarclas 1955 50 year old: $10,878

6glenfarclas Liquid Gold: The 10 Most Expensive Whiskies in the World
6glenfarclas Liquid Gold: The 10 Most Expensive Whiskies in the World

      • Wealthy tasters are warned to overlook this richly scented 50 year old Speyside at their own “peril.” Spicy and silky with a sweet start, this is the oldest batch ever bottled by the Glenfarclas distillery.
      • 5: Dalmore 50 Year Old Decanter: $11,000

6dalmore Liquid Gold: The 10 Most Expensive Whiskies in the World
6dalmore Liquid Gold: The 10 Most Expensive Whiskies in the World

      • Only 60 crystal-cut bottles of this Highland single malt were produced. Filled in 1978, this dark sherry-aged Dalmore has a reputation for being intense and deeply flavored and is considered by many aficionados among the best 50 year olds in the world.
      • 4: Macallan 55 Year old Lalique Crystal Decanter: $12,500

5macallan Liquid Gold: The 10 Most Expensive Whiskies in the World
5macallan Liquid Gold: The 10 Most Expensive Whiskies in the World


      • The eye-catching crystal bottle of Macallan’s 55 year old Lalique was based on a 1910 perfume bottle designed by Rene Lalique . Exotic, with hints of peat smoke, the taste is smooth with lingering citrus overtones.
      • 3: Glenfiddich 1937 Rare Collection: $20,000

4glenfiddich Liquid Gold: The 10 Most Expensive Whiskies in the World
4glenfiddich Liquid Gold: The 10 Most Expensive Whiskies in the World

      • Rare doesn’t describe it. Only one bottle of Glenfiddich’s 1937 Rare Collection was ever produced, and it just might be the oldest bottle of whisky in the world. It was snatched up at a 2006 auction for a bargain $20,000.
      • 2: Dalmore 62 Single Highland Malt Scotch: $58,000

2dalmore Liquid Gold: The 10 Most Expensive Whiskies in the World
2dalmore Liquid Gold: The 10 Most Expensive Whiskies in the World

      • Only a dozen bottles of Dalmore 62 single malt were corked in 1942. One night in 2005, a man bought a bottle for $58,000, and downed it with five of his buddies.
      • 1: The Macallan 1926 Fine and Rare: $75,000

1macallan Liquid Gold: The 10 Most Expensive Whiskies in the World
1macallan Liquid Gold: The 10 Most Expensive Whiskies in the World

      • “Dry and concentrated” — what else would you expect from one of the most expensive whiskies in the world? Help yourself to a little licorice aftertaste. In 2005, a South Korean businessman paid $70,000 for a bottle of Macallan’s 1926, the finest and rarest of the Fine and Rare.

    • Job Posting:
District Sales Manager - Individual Contributor
    • CORBY DISTILLERIES LIMITED
    • Vancouver, BC, CANADA
    • Posted Jun 29, 2010
    • 1 Position(s)



    • Corby's portfolio of owned-brands includes some of the most renowned brands in Canada, including Wiser's Rye Whisky, Absolut Vodka, Lamb's Rum, Polar Ice Vodka and Seagram's Coolers. Through its affiliation with Pernod Ricard S.A., Corby also represents leading international brands such as Chivas Regal, Glenlivet, Ballantine's, Jameson Irish Whiskey, Beefeater, Malibu Rum, Kahlua, Mumm Champagne, Jacob's Creek and Wyndham Estate wines. Corby has approximately 26 percent of the market share of spirit and wine sales in Canada, representing over 4,000,000 cases of spirits sold annually! Leveraging our extensive portfolio of excellence across Canada is a national sales force in excess of 100 dedicated professionals.



    • Reporting to the Sales Operations Director, the District Manager is accountable for maintaining and managing the relationships with numerous existing accounts, Retail and Licensed establishments as well as developing new business opportunities in the Vancouver area.


    • Responsibilities (include but are not limited to):



    • · Promote and increase sales within a territory through aggressive execution of national and regional marketing strategies while working with company policies, resources and budgets

    • · Increases overall distribution of core and agency brands within on-premise accounts through-out Edmonton

    • · Manage new product launches

    • · Executes merchandising and promotional programs as per national and regional strategies

    • · Call account tracking, administrative reports, shelving and display programs

    • · Manages advertising and promotion budget within fiscal allocations as outlined by regional office

    • · Functions cooperatively and effectively within a team environment

    • · Contributes to overall team objectives and dynamics

    • · Performs other duties, as required



    • Qualifications:

    • · Minimum of 2-5 years related sales experience (experience in Spirits industry preferred)

    • · University degree

    • · Strong communication and interpersonal skills

    • · Driven, self motivated and self directed

    • · Strong time management and organization skills with attention to detail and accuracy

    • · Team player

    • · Dedicated, and passionate

    • · Travel required

    • · Must have a valid drivers license

    • · Proficient in Microsoft office

    • · Successful Candidate must be located in (or willing to relocate to) Vancouver B.C.

    • TO APPLY:
    • Please send your applications to CorbyHR@corby.ca.

    • Thank you for your interest in Corby Distilleries. All resumes submitted will be reviewed by Corby's dedicated Recruiter and kept on file for six months in consideration for this and future opportunities. Please note that only those applicants selected for an interview will be contacted.

    • Please do not contact or apply directly to provincial offices directly as all recruitment is managed through the Corporate office in Toronto.

    • Apply Via Email
    • corbyhr@corby.ca



Summary:


Luxury spending greatly influenced the global market. A lot of industries such as advertising, sales & marketing, tourism, entertainment, travel and technology are in whole or in part connected by individuals spending or consumption of the luxury products and services. For example, the advertising industry is a critical part in selling luxury items, it influences people's buying habits and comsumption of goods and services. It drives the economy, these days we are bombarded with tons of information telling us that we need this and that. The economy is driven by people's spending habit. Businesses do not want to target the wealthy people only. They advertise in different, creative and persuasive ways through traditional and new media to target everyday people. Even though luxuries are expensive they still need to reach a broad audience. Rich people may individually buy more, but most of sales comes from everyday people spending money on luxury occasionally. Therefore media that only reaches rich people is of little advantage. And that's why we see a lot of advertising for all our luxury topics.